The role of social strategy is to provide the direction for how clients can win across the full social ecosystem including owned, paid and earned channels.

We are looking for a Senior Social Strategist with experience in devising integrated social media strategies that deliver against client objectives and deliver both short and long term effectiveness results.

A successful candidate will need to sell innovative new approaches to social strategy, setting out clear rationale and implications for messaging, activation and phasing.

Responsibilities:

Devise the social strategy on Responses to Briefs that help make BDB an indispensable player within the wider integrated agency team
Conduct social landscape and cultural analysis to identify how people are behaving and why
Define and articulate a meaningful target audience and uncover their platform behaviours, attitudes and nuances
Set out the approach to platform and content pillars to clearly explain how and where we show up
Produce a clear messaging recommendation including a content plan based on what we need to say to who and when
Devise a compelling activation plan detailing how we will convey the messaging including what social mechanics will best deliver
Set out guidance on phasing across the duration of social activations, including flighting recommendations (eg. burst vs always on)
Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
Set out a clear measurement framework including the KPIs that indicate whether the social activation has been successful
Build and lead excellent client relationships and have a perspective on macro trends, innovations and new business models.
Conduct content audits, social listening, brand positioning and wider social media management recommendations

Skills and Attributes

Proven ability to produce social media strategies that meet client objectives and introduce new, practical approaches that show what’s possible
Significant expertise in producing clear and inspiring social media ecosystems that show how paid, owned and earned efforts drive complementary synergies
An effective body of work devising social media strategic toolkits at the global, regional and local level
A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
Excellent communication and interpersonal skills

About BDB

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.
Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
Not discriminate unlawfully against any person;
Select the best person for the job in terms of qualifications and abilities.
This sets out our approach to equal opportunities and the avoidance of discrimination at work.
A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

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Senior Social Strategist