Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the
Internal Career Site Here.
Purpose of Role
Important: Please note that due to the holiday season, there may be delays in our response times. We appreciate your patience and understanding during this festive period.
The Sr. Lead, Sports Marketing – UK will be responsible for our Athlete, influencer, partnership, and grassroots portfolio. This role is accountable for budgets associated with the business and delivering on the marketing strategies for the region & category. Duties will include acquiring, managing, servicing, and activating our portfolio of athletes, Influencers, and partnerships. This role will work cross-functionally with internal teammates in Product, Innovation, Content, Brand, Ops, Legal, Finance, Comms, Strategy, Events, and Retail/Wholesale. The candidate will have excellent communication skills and the ability to think creatively and resourcefully.
Your Impact
- Manages Athlete, Partnership, Grassroots, and Influencer recruitment, negotiations, onboarding, servicing and events..
- Manages UK sports marketing asset integration into the GTM process and heavily influences our athlete selection for campaigns and activations.
- Assists in the execution of seeding products, inputs & forecasts orders when necessary for Athletes, Partnerships, and Influencers.
- Manages external communication with Athletes, Agents, Partners, and influencers.
- Responsible for managing internal budgets including T&E, Asset and Marketing expenses.
- Expected to work cross-functionally with business partners in Product, Innovation, Finance, Brand, and Ops. Global Strategy, Communication and Events.
Qualifications
- Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree.
- Strong understanding and knowledge of grassroots and professional football and sports landscape
- Superior negotiation and communication skills to achieve successful partnerships & collaborations.
- Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients, editors, and influencers.
- Deep knowledge and understanding of short and long-term marketing strategies.
- Budgeting experience to manage financial resources effectively to support marketing initiatives and achieve desired outcomes.
Workplace Location
- Location: UK home office
- Return to Work Designation: Fully remote
- Travel: 25% - 50% of the year
Relocation
Benefits & Perks
- Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
- Under Armour Merchandise Discounts
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
- 40 hour working week
- Fully remote – work from home
- 25 working days holiday + Bank holidays
- 40 hours / 5 days per calendar year of paid Voluntary time off (VTO)
- Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.
