Responsibilities
The Global Brand Studio is in search of a Global Experiential & Events EMEA Lead to drive creator marketing experiential strategy and end-to-end event execution in the EMEA region. Reporting to the Head of Global Experiential & Events, the role is based in London.
Responsibilities
1. Lead the experiential and event team in the EMEA region by managing the research, identification, strategy, and start-to-finish execution of all creator and consumer experiences throughout the region.
2. Clearly articulate TikTok brand vision from event ideation through completion internally and with third party production vendors to create best-in-class experiences that bring joy to creators and consumers.
3. Strong cross-functional collaborator who will work across all divisions under TikTok to meet organization priorities and achieve wider business goals.
4. Have deep knowledge and understanding of the region’s experiential landscape and engrained in the event culture.
5. Lead the strategic approach and communications for talent, executive and guest relations for all experiences.
6. Clearly develop and track measurable event KPI’s and OKR’s.
7. Bring extensive relationships with event production teams and with key industry festivals, trade shows, conventions, venues, vendors, and more.
Qualifications
Minimum Qualifications
- Demonstrated experience over a number of years in an Events specific role and/or marketing role with extensive Events experience.
- Proven management experience over a period of time, including managing full-time contractors and multiple agency partners.
- Strong experience in executing a wide variety of large budget consumer experiences in the tech landscape. Large scale activations at consumer facing festivals, trade shows, and industry events are a must.
- Proven history of collaborating across multiple disciplines to meet campaign event goals (marketing, b2b, creative, social, product, etc.).
Preferred Qualifications
- Event experience in UK, Germany, and France markets a plus.
- Ability to create and present leadership facing decks, presentations, budgets, run of show documents, etc.
- Ability to communicate clearly while operating in a fast-paced environment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
